In an era where Bitcoin and Ethereum dominate headlines and investor attention, one major cryptocurrency continues to be overlooked by mainstream media: XRP . While Bitcoin’s price cycles and Ethereum’s smart‑contract innovations make easy news copy, XRP’s real‑world utility—especially in cross‑border finance—is frequently absent from headlines. Yet this very absence raises an important question for investors: is XRP under‑reported not because it lacks value, but because its core use case challenges the financial status quo? In a recent video posted on his X handle, market strategist Levi Rietveld highlighted this dynamic, asserting that XRP’s muted media presence masks its disruptive potential in global payments infrastructure. Rietveld’s perspective taps into a broader discussion about institutional utility versus retail buzz, and why financial legacy systems might prefer investors to focus elsewhere. The Institutional Backbone: XRP’s Real‑World Utility Unlike Bitcoin, which is primarily viewed as digital gold, or Ethereum, known for decentralized applications, XRP was engineered with a clear mission: to streamline cross‑border payments and liquidity management. They Don't Want You To Buy $XRP !!! Like & repost to spread awareness!! pic.twitter.com/UGozB0nKB5 — Levi | Crypto Crusaders (@LeviRietveld) December 22, 2025 Built on the XRP Ledger (XRPL), the token enables near‑instant settlements, minimal fees, and high throughput, making it particularly appealing for financial institutions seeking alternatives to slower, costlier legacy systems. Institutional adoption data support this narrative. Ripple’s On‑Demand Liquidity (ODL) system—which uses XRP as a bridge asset —has processed billions in cross‑border transactions, with more than 300 financial institutions participating in RippleNet’s expanding network. These integrations aren’t theoretical; major players like Santander and SBI Holdings are among those employing XRP‑powered solutions for international payments. Regulatory Clarity and Evolving Financial Standards Another key driver for XRP’s institutional adoption is regulatory progress. After years of legal ambiguity, regulatory clarity in key jurisdictions—including confirmation in the United States that XRP is not a security for public trading—has removed significant barriers to its use by regulated entities. This clarity has helped financial institutions justify on‑chain implementations and compliance frameworks. At the same time, global financial infrastructure is shifting toward modern messaging standards. The SWIFT network’s expected transition to ISO 20022 by 2026 aligns with XRP’s design strengths, offering richer data interoperability and faster settlement execution. Ripple’s participation in ISO‑aligned solutions positions XRP as a competitive alternative to older rails. We are on X, follow us to connect with us :- @TimesTabloid1 — TimesTabloid (@TimesTabloid1) June 15, 2025 The Media Representation Gap Despite these advancements, XRP routinely falls out of mainstream crypto narratives. Public awareness surveys have shown that even in major markets like New York, general recognition of XRP remains low compared to Bitcoin or Ethereum. This disconnect suggests that media focus remains tied to price action and retail interest rather than institutional adoption or infrastructure evolution. Rietveld interprets this media gap as more than a coincidence. He argues that large legacy institutions and financial gatekeepers may prefer investors to fixate on headline tokens with less disruptive implications for global payments systems. In this view, XRP’s quieter profile serves the interests of traditional finance more than the broader crypto ecosystem. A Strategic Perspective for Investors For investors seeking opportunities where real‑world utility intersects with structural change, XRP presents a unique case. Its expanding adoption among institutions, integration with evolving global payments standards, and growing on‑chain activity illustrate a narrative rarely captured in mainstream headlines. Whether this ultimately translates into outsized returns remains speculative, but the underlying utility story is increasingly tangible. In the crowded crypto landscape, XRP’s quieter progression may not be a sign of irrelevance—but rather evidence that some of the most impactful developments happen outside the spotlight. Disclaimer : This content is meant to inform and should not be considered financial advice. The views expressed in this article may include the author’s personal opinions and do not represent Times Tabloid’s opinion. Readers are urged to do in-depth research before making any investment decisions. Any action taken by the reader is strictly at their own risk. Times Tabloid is not responsible for any financial losses. Follow us on Twitter , Facebook , Telegram , and Google News The post Market Strategist: They Don’t Want You to Buy XRP. Here’s Why appeared first on Times Tabloid .
